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Festival Publicity Demystified
Feb 22 | 6:00 pm – 7:30 pm PST
A Seminar Designed For Crew and Above The Line
Lumos PR Founder Stephanie Pfingsten demystified the layers, and unraveled the intricate world of publicity. We discussed the difference between below-the-line PR and behind-the-camera PR who are distinctly different from film publicists.
Navigating publicity is a nuanced landscape. Understanding it can be a game-changer for your career and getting you noticed. If you are going to a festival with or without a project, you may be wondering, “When do I need a publicist?” or “What sets Film PR apart from Personal Publicity?”, and “How do I handle red carpets?”
PR isn’t just a checkbox; it’s a strategic effort that can make or break your film campaign, festival run, or awards journey. Even the glow of winning awards has a carefully orchestrated PR machine behind it. Knowing how and when to invest in a public relations team is a necessity for anyone in the entertainment business. Buckle up for a ride through the fascinating world where art meets promotion!
Watch This Event
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Stephanie will addressed:
- What’s the right project for PR?
- How early should you bring on a publicist?
- What does your personal publicist do that the studio doesn’t?
- More + Audience Q and A
About Stephanie Pfingsten
As the Founder of Lumos PR, Stephanie represents more than 160 clients behind-the-camera and below-the-linein film,TV, Broadway and video games. Her vast experience ranges from securing interviews with top media outlets, red carpet premieres and planning panels for Comic-Con and WonderCon. She is a presence for her clients at film festivals such as Sundance, SXSW, TIFF, Cannes, and Tribeca. She can be seen walking her nominated clients down the carpet at the Oscars and Emmys. Combined with her expertise in studio and media relations, guild awards and award submissions, event planning and PR strategy, Stephanie delivers outstanding PR results for personal and corporate clients.
Some of Stephanie’s Campaigns
She has spearheaded Oscar campaigns for Everything Everywhere All At Once (resulting in an Oscar short list nomination for the Sound team), Emancipation (resulting in an Oscar shortlist nomination for Hair and Makeup), and has secured Oscar nominations for her clients’ work on Elvis, The Tragedy of Macbeth, Coming 2 America, Three Songs for Benazir, and Greyhound.
Her experience includes two Emmy wins for Sound Mixing and Sound Editing for The Bear, a historic 2022 Emmy win for the Director of A Black Lady Sketch Show (the first Black woman to win the Emmy for Directing a Variety Sketch Series), two Emmy wins for Netflix’s Cheer, an Emmy win for Fosse/Verdon, and the one and only Emmy win for Black-ish plus two additional Emmy nominations for Black-ish. She has led the Emmy nomination campaigns for Abbott Elementary, Lord of the Rings: The Rings of Power, Daisy Jones & The Six, History of the World Part II, Ted Lasso, Stranger Things, Insecure, Pam & Tommy, Dopesick, The Book of Boba Fett, Star Trek: Picard, The Boys, Warrior, Doom Patrol, Ozark, Circus of Books, Unorthodox, and Devs.
Stephanie is a frequent collaborator with Disney and Marvel Studios. She has represented numerous behind the camera talent on tentpole film and TV series including The Guardians of the Galaxy Vol. 3, Black Panther: Wakanda Forever, Loki, The Falcon and the Winter Soldier, and Ahsoka. Other notable projects she has overseen client PR for include Warner Bros. The Color Purple, Netflix’s Cobra Kai, Disney’s Encanto, Barry Jenkin’s Amazon series The Underground Railroad, and Netflix’s adaptation of Neil Gaiman’s The Sandman.
How To Join The Seminar
Everyone with a ticket will receive a Zoom link a few days in advance.