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The Transformative Power Of Light
Oct 17 | 10:00 am – 2:00 pm PDT
The Women In Media Community got together at Canon Burbank for brunch, lighting presentations, hands-on gear testing, and networking across all departments. Lighting was at the heart of seminar on visual storytelling and the cinematic language. We learned about lighting upstage, and different settings within the gear for optimum post production color.
Matthew Irving (Canon USA) and Benjamin Scott (Profoto) gave practical presentations on set lighting strategies. They demonstrated light-shaping techniques, fixture placement, and how specific lighting decisions directly impact the final image. Attendees saw firsthand how to combine hard and soft light to construct rich, cinematic looks efficiently.
Brunch was excellent, and attendees enjoyed making new connections.
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Gallery – Saturday
photos by Claudia Hoag
Presenters:
Matthew Irving (Canon USA)
Before joining the Canon team, Matthew Irving spent 27 years as a professional cinematographer, shooting 38 feature films across nearly every genre. His credits include the box‑office Top Ten hits WAITRESS (starring Keri Russell and Nathan Fillion) and WAITING (starring Ryan Reynolds, Justin Long, and Anna Faris). Five of his films premiered at the Sundance Film Festival. He has also lectured extensively at universities and film festivals on cinematography and film history.
Benjamin Scott (Profoto)
As Business Development Manager for Cinema at Profoto, Benjamin Scott collaborates with leading cinematographers, gaffers, rental houses, dealers, and production teams across North America and internationally. He helps filmmakers leverage Profoto’s cinema lighting ecosystem to create compelling visual stories through innovative lighting solutions.
Beyond his role at Profoto, Benjamin is the founder of Beneficial Entertainment and has extensive experience as a producer, production manager, writer, and director. Having worked across commercials, documentaries, branded content, and independent films, he brings a practical, hands-on understanding of both the creative and logistical sides of production.
Passionate about storytelling and technology, Benjamin enjoys helping filmmakers discover new tools and techniques that enhance creativity while making productions more efficient and effective.
Contact Sheet
All WiM members who include their CrewList profile and opt-in when registering will receive the contact sheet. We recommend meeting up for lunch or coffee with at least 5 attendees to build your network beyond the event. Join WiM here
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