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Framing the Future: Vertical + Full-Frame
Feb 21 | 10:00 am – 2:00 pm PST
About Framing the Future
Canon U.S.A. hosted the Women in Media community for a one-day, deep dive into shooting vertical video simultaneously with full frame. We explored the new Canon EOS C50 camera, which allows you to shoot both formats at the same time, seamlessly.
Framing the Future was a limited admission, hands-on seminar. This event covered the basic tools to shoot cross-platform with this versatile camera. Members from all departments attended. It was useful for the camera department, directors, producers, and data wranglers. The event included networking, brunch, and an overview of the equipment before dividing into groups for the hands-on workshop.
Hands-On Camera Time
Some participants brought a short one or two person MOS scenario or choreography to shoot. Participants volunteered to appear on camera for educational purposes. Some participants brought cards so that they could play with the footage after the event to further their understanding of the workflow.
About the Gear
Featuring a newly developed 7K full-frame CMOS sensor, the Canon EOS C50 Cinema Camera is a compact powerhouse for your video and photo needs. The EOS C50 is capable of recording 3:2 Open Gate video at either RAW 7K (up to 30fps) or XF‑HEVC‑S 4K (up to 30fps). Standard 16×9 Full Frame 12‑bit 7K RAW can be recorded up to 60fps, with options to record Full Frame 4K up to 120fps. Simply select between dedicated photo and video modes for an intuitive hybrid shooting experience, since the C50 is also capable of shooting 32‑megapixel stills. Additional advanced features of the C50 include Dual Pixel CMOS AF II, simultaneous 2K or HD crop recording, built‑in Frame.io Camera‑to‑Cloud integration, and XC protocol support for remote control. An included detachable top handle equips you with two 3‑pin full-sized XLR inputs as well as onboard controls for easy-to-reach adjustments.
The C50 includes two different card slots—one CFexpress Type‑B and one SD card. Both slots support simultaneous recording even when shooting in raw codecs. All RAW 12‑bit recording options are stored to your inserted CFexpress card, while smaller data‑rate formats as well as sub‑recordings and proxies record to your inserted SD card.
About Our Lead Presenter
Matthew Irving currently serves as a Senior Technical Specialist for Canon U.S.A. During his 27 years as a professional cinematographer, he has shot 38 feature films and a wide variety of short subjects in nearly every genre imaginable. His projeects include multiple Sundance Film Festival premieres and the “Top Ten” box office hits WAITING (starring Ryan Reynolds and Justin Long) and WAITRESS (starring Keri Russell and Nathan Fillion). Irving has lectured extensively at universities and film festivals on the topics of cinematography and film history.
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Women in Media thanks Canon U.S.A. for sponsoring this event!
Thanks to Profoto for providing lighting and Cartoni for providing tripods.
Please be advised that all events hosted by Women in Media may be recorded and distributed for promotional purposes. Your voluntary participation in such events authorizes and acknowledges Women in Media and their event partner’s exclusive rights of ownership and use of all recordings.
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Photos by Denise Tomkinson @deni.vision
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