About Framing the Future

Canon U.S.A. invites the Women in Media community for a one-day, deep dive into shooting vertical video simultaneously with full frame. We will explore the new Canon EOS C50 camera, which allows you to shoot both formats at the same time, seamlessly.

Framing the Future is a limited admission, hands-on seminar. This event will give you the basic tools to shoot cross-platform with this versatile camera. We encourage all departments to join us. We highly recommend this class for the camera department, directors, producers, and data wranglers. This event has limited capacity, and will sell out very quickly.

There will be networking, brunch, and an overview of the equipment before dividing into groups for the hands-on workshop. We recommend that you take notes.

Run of show

10:00 AM Brunch and registration
10:45 AM Welcome remarks and 30 second networking introductions
11:15 AM C50 Overview and Q & A
12:00 PM Break
12:15 PM Split into groups, hands on time with the cameras
1:45 Parting remarks

Hands-On Camera Time

You may bring a short one or two person MOS scenario or choreography to shoot. Please keep in mind that we have limited space for each break-out group. We may ask participants to appear on camera for educational purposes. The purpose is to test the cameras, and footage will not be for public consumption. If you would like to play with the footage after the event, we would love to learn about your workflow.

If you would like to record footage:

The C50 includes two different card slots—one CFexpress Type‑B and one SD card. Both slots support simultaneous recording even when shooting in raw codecs. All RAW 12‑bit recording options are stored to your inserted CFexpress card, while smaller data‑rate formats as well as sub‑recordings and proxies record to your inserted SD card.

About the Gear

Featuring a newly developed 7K full-frame CMOS sensor, the Canon EOS C50 Cinema Camera is a compact powerhouse for your video and photo needs. The EOS C50 is capable of recording 3:2 Open Gate video at either RAW 7K (up to 30fps) or XF‑HEVC‑S 4K (up to 30fps). Standard 16×9 Full Frame 12‑bit 7K RAW can be recorded up to 60fps, with options to record Full Frame 4K up to 120fps. Simply select between dedicated photo and video modes for an intuitive hybrid shooting experience, since the C50 is also capable of shooting 32‑megapixel stills. Additional advanced features of the C50 include Dual Pixel CMOS AF II, simultaneous 2K or HD crop recording, built‑in Frame.io Camera‑to‑Cloud integration, and XC protocol support for remote control. An included detachable top handle equips you with two 3‑pin full-sized XLR inputs as well as onboard controls for easy-to-reach adjustments.

About Our Lead Presenter

Matthew Irving currently serves as a Senior Technical Specialist for Canon U.S.A. During his 27 years as a professional cinematographer, he has shot 38 feature films and a wide variety of short subjects in nearly every genre imaginable. His projeects include multiple Sundance Film Festival premieres and the “Top Ten” box office hits WAITING (starring Ryan Reynolds and Justin Long) and WAITRESS (starring Keri Russell and Nathan Fillion). Irving has lectured extensively at universities and film festivals on the topics of cinematography and film history.

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