Anna Schmidt is an expert marketing leader and business strategist with a deep understanding of market disruption within the digital cinema equipment ecosystem. Anna is inspired to support the cinematography community while bringing diversity, equity and inclusion initiatives forward at ZEISS in her current role, Cinema Marketing, Americas.

In her previous role with DYNAMIC, B2B sub-rental solutions company, she served as Chief of Staff and Head of Marketing. Schmidt was responsible for the company's marketing strategy and expansion initiatives globally, as well as its organizational restructuring and internal communications.

Before joining DYNAMIC in November 2019, Schmidt served as Head of Sales at American Immersion Theater, startup and parent organization to The Murder Mystery Co., The Princess Party Co., et al., a Michigan-based national leader in entertainment services, where she achieved a 400% increase of company revenue in a five-year span. In her free time, she enjoys watching movies, traveling, and producing music.